Content Strategy & Storytelling
Work Experience
2025 - Present
Content Strategist for
Hôtel des Peintres, Paris
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Conceptualised and built a brand storytelling world for a boutique hotel inspired by Montmartre’s artistic past.
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Designed narrative pillars, voice guidelines, and a luxury-forward editorial framework for digital and in-room experiences.
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Developed immersive content strategies across Instagram, website, and email with a strong literary and aesthetic lens.
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Produced long-term editorial calendars, Instagram scripts, sample video briefs, and poetic copy for guest-facing content.
2024 - Present
Content and Digital Engagement Writer at Fashion Revolution, UK
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Creating and managing engaging newsletter content and social media campaigns, aligning with brand objectives.
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Contributing to content marketing campaigns and assisting in audience surveys for community engagement.
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Working across teams to ensure smooth coordination of assets, copy, and campaign execution.
2022 - 2023
Features Writer, Homegrown India
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Published 300+ engaging articles on design, travel, fashion, and culture, enhancing brand voice and increasing audience engagement.
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Conducted industry interviews and trend research, producing highperforming, SEO-optimised feature content.
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Partnered with social media teams, boosting engagement by 10x through viral content and strategic calls to action.
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Managed content calendars for web and digital platforms, ensuring timely uploads and coordination across departments.
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Worked closely with PR teams and attended industry events to secure exclusives, driving editorial visibility.
2020 - 2022
Communication Strategist, Modern Art Gallery
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Produced social content, promotional materials, and newsletters using Adobe Photoshop, InDesign and Canva, boosting audience engagement by 40%.
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Managed marketing communications, including event promotion and exhibition outreach through G-suite (Docs, Slides, Drive).
2020 - 2020
Head of Content, Artisaga
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Crafted editorial content spotlighting artisan stories for web and social platforms.
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Conducted 15+ artisan interviews, producing feature content blending culture, fashion, and craftsmanship.
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Organised digital assets and managed publishing schedules through CMS platforms.
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Coordinated across teams to plan content campaigns, ensuring consistency and alignment with brand messaging.
Education
2023 - 2024
London College of Fashion, UAL (Distinction)
Masters in Fashion Journalism
2018 - 2022
Pearl Academy
Diploma Fashion Styling & Image Design
2018 - 2021
Delhi University
BA English Hons.
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Skills & Expertise
Technical Skills: SEO | CMS (WordPress) | Feature Writing | Content Strategy | Google Analytics | Digital Marketing | Social Media Content Production | Adobe Suite (Photoshop, InDesign) | Copywriting | Proofreading | Newsletter Creation | Audience Engagement | Trend Research. ​
Soft Skills: Storytelling | Collaboration | Attention to Detail | Communication | Organisational Skills | Deadline Management | Creative Ideation | Problem-Solving.
Certification
Digital Marketing
Business of Fashion
Fashion Styling & Image Design
Business of Fashion