Content Strategy & Storytelling
Work Experience
2024 - Present
Content and Digital Engagement Writer at Fashion Revolution, UK
-
Creating and managing engaging newsletter content and social media campaigns, aligning with brand objectives.
-
Contributing to content marketing campaigns and assisting in audience surveys for community engagement.
-
Working across teams to ensure smooth coordination of assets, copy, and campaign execution.
2022 - 2023
Features Writer, Homegrown India
-
Published 300+ engaging articles on design, travel, fashion, and culture, enhancing brand voice and increasing audience engagement.
-
Conducted industry interviews and trend research, producing highperforming, SEO-optimised feature content.
-
Partnered with social media teams, boosting engagement by 10x through viral content and strategic calls to action.
-
Managed content calendars for web and digital platforms, ensuring timely uploads and coordination across departments.
-
Worked closely with PR teams and attended industry events to secure exclusives, driving editorial visibility.
2020 - 2022
Communication Strategist, Modern Art Gallery
-
Produced social content, promotional materials, and newsletters using Adobe Photoshop, InDesign and Canva, boosting audience engagement by 40%.
-
Managed marketing communications, including event promotion and exhibition outreach through G-suite (Docs, Slides, Drive).
Head of Content, Artisaga
2020 - 2020
-
Crafted editorial content spotlighting artisan stories for web and social platforms.
-
Conducted 15+ artisan interviews, producing feature content blending culture, fashion, and craftsmanship.
-
Organised digital assets and managed publishing schedules through CMS platforms.
-
Coordinated across teams to plan content campaigns, ensuring consistency and alignment with brand messaging.
Education
2023 - 2024
London College of Fashion, UAL
Masters in Fashion Journalism
2018 - 2022
Pearl Academy
Diploma Fashion Styling & Image Design
2018 - 2021
Delhi University
BA English Hons.
​
Skills & Expertise
Technical Skills: SEO | CMS (WordPress) | Feature Writing | Content Strategy | Google Analytics | Digital Marketing | Social Media Content Production | Adobe Suite (Photoshop, InDesign) | Copywriting | Proofreading | Newsletter Creation | Audience Engagement | Trend Research. ​
Soft Skills: Storytelling | Collaboration | Attention to Detail | Communication | Organisational Skills | Deadline Management | Creative Ideation | Problem-Solving.
Certification
Digital Marketing
Business of Fashion
Fashion Styling & Image Design
Business of Fashion