Bylines & Beyond

During the pandemic, when artisan livelihoods were under acute threat, I joined Artisaga as Head of Content to build the brand’s voice from scratch. Speaking directly with craftspeople across India, I wove their stories of inheritance and struggle into blogs, product copy, and homepage narratives. This work gave visibility to endangered craft practices at a time of vulnerability, laying the foundation for a brand identity that connected e-commerce with cultural survival.